We are in the last few days of the campaign and still have $108 left.
Our campaign is limited by our budget, according to Adwords.
We have missed 11 clicks due to our budget. Google advises increasing our budget to $21.40 to capture the missed clicks, so I did increase the budget as I thought it would be worthwhile. Even though it is the weekend, we have such little time remaining that it can't hurt.
I'm excited to see that our CTR has risen to 1,07%!! This means we have reached our original goal (I think?)
The CTR for "care hire matric dance" keyword has risen to 5,31% - it is helping to make the "Corporate" group very strong with a CTR of 2,20%, our strongest ad group.
I have increased the bids some of the keywords in the corporate group, students group and schools group as they weren't showing on the first page.
We have only had 2 conversions. But this does not necessarily indicate the success of our campaign as we have to take into account those who have booked telephonically etc.
-Sandra
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