Campaign Prep: Tuesday 07 May 2013

In anticipation to the start of our campaign on the 08 May 2013 (the next day),  we created 6 ad groups which are Students ad group, School ad group, Tourism/Hospitality ad group, Corporate ad group, Church ad group and National Arts Festival ad grou. Below are the steps and settings taken to create each ad group including the keywords, ad headline text as well as the ad description lines.



At 17:30:31 (P.M.)
Student ad group is added. 8 broad match keywords was added to this group which includes grahamstown shuttle, rhodes transport, blunden, blunden coach tours, student transport, affordable shuttle, bus from grahamstown and cheap transport. The text headline ad created was Student Shuttles. Description line 1 was Affordable student transport for. Description line 2 was Rhodes and NMMU students. Display URL was www.blunden.co.za/ and Destination URL is http://www.blunden.co.za/. The ad group max CPC is $0.60, ad group max CPM IS $0.25 and ad group target CPA IS $0.01.




At 17:18:34 (P.M.)
School ad group is added. 9 broad match keywords was added to this group which includes school trips, blunden coach tours, st andrews, school transport, school bus, graham college, kingswood, team transport, school group excursion. The text headline ad created was Bus Hire for Schools . Description line 1 was Transport in PE & Grahamstown for. Description line 2 was sports, outings, camps. Book online. Display URL was www.blunden.co.za/ and Destination URL is http://www.blunden.co.za/. The ad group max CPC is $0.60, ad group max CPM IS $0.25 and ad group target CPA IS $0.01.

At 16:59:21 (P.M.)
Tourism/Hospitality ad group is added. 7 broad match keywords was added to this group which includes book group transport, game tour transport, group luxury bus hire, holiday game tours, eastern cape tourism, eastern cape holiday accommodation and eastern cape holiday. The text headline ad created was Hire Bus for Group Tours. Description line 1 was Tailored Eastern Cape travel to. Description line 2 was gameparks, reserves, tourism sites!. Display URL was www.blunden.co.za/ and Destination URL is http://www.blunden.co.za/. The ad group max CPC is $0.60, ad group max CPM IS $0.25 and ad group target CPA IS $0.01.

At 16:41:18 (P.M.)
Corporate ad group is added. 9 broad match keywords was added to this group which includes business trip, corporate transport, shuttle service, sedan travel, chauffeur service port elizabeth, conference venue, luxury travel, group transport and executive travel. The text headline ad created was PE Corporate Travel. Description line 1 was Luxury travel to conference venues. Description line 2 was Executive chauffeurs and shuttle trips. Display URL was www.blunden.co.za/ and Destination URL is http://www.blunden.co.za/. The ad group max CPC is $0.60, ad group max CPM IS $0.25 and ad group target CPA IS $0.01.




At 16:24:54 (P.M.)
Church ad group is added.9 broad match keywords was added to this group which includes safe travel, bus hire for group, church group, group transport, hire group transport, travel to church event, group outing, eastern cape and hire transport . The text headline ad created was Safe group travel and tours. Description line 1 was Hire transport for events/retreats. Description line 2 was Church groups & teams - book online!. Display URL was www.blunden.co.za/ and Destination URL is http://www.blunden.co.za/. The ad group max CPC is $0.60, ad group max CPM IS $0.25 and ad group target CPA IS $0.01.




At 16:03:08 (P.M.)
National Arts Festival ad group is added. 10 broad match keywords was added to this group which includes travel PE to grahamstown, shuttle hire, national arts festival, airport transfer, cabs grahamstown, travel national arts festival, airport transfer, airport transport, shuttle service, travel to grahamstown, grahamstown shuttle. The text headline ad created was Transport to Grahamstown. Description line 1 was Get to GTown Fest from PE airport. Description line 2 was Affordable shuttle bookings. Display URL was www.blunden.co.za/ and Destination URL is http://www.blunden.co.a/enquiry-form. The ad group max CPC is $0.60, ad group max CPM IS $0.25 and ad group target CPA IS $0.01.




At 15:45:51 (P.M.)

We created the campaign Blunden and it was set to 3 platforms namely Tablet, Desktop and Mobile. South Africa was added to it because it's customers are predominately South African based and it was opted into search partners network and Google Search Network but was opted out Display Network. Furthermore, the campaign is set to change keyword matching to include plurals, misspellings and other variants.

- Dilim