We got a message from
Accounting Manager, Claudine Hauke (She works closely with the webmaster) today in relation to our query about including the
conversion code which will help us measure our conversion. Her message was brief and said thanks for the message. Hopefully this will be implemented soonest so that we could track the successful conversions.
In anticipation for the weekend, we s
hall drop the daily budget to $5 as stipulated in the pre-campaign report but because our
CTR is 0.56% (which is almost half of our CTR for the campaign of 1%) we might increase the daily budget for the weekend to compensate for the clicks we did not achieve during the weekend.
A couple of things still needs o be finalised such as regular meeting with the Marketing Manager and with the Branch Mangers in Grahamstown if needed (to track how many people who phone and making a telephonic booking was a result of seeing/clicking on our online ads. Furthermore, we
have not exactly reached our daily target
of 2000 impressions a day and 20 clicks but as of Friday 10 May 2013, we had 7 clicks than compared with the 20 clicks we hoped for each day.
- Dilim
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