As it is the weekend, the daily budget has been changed to $5, as stipulated in the pre-campaign report.
I have been looking at the corporate campaign as one of our lowest performing campaigns. This group originally had 9 keywords. 2 of them were performing very badly and so I have paused them i.e.
- business trip
-chauffeur service port elizabeth
We will have to decide if we want to use these keywords again, maybe up the bid, or discard them. As they both have a low search volume it is suggested that we do not use them anymore and replace them with better keywords.
Added keyword
Using the keyword planner I came up with "airport shuttle" a more commonly searched keyword and added it.
I am considering adding at least one new keyword in the course of the weekend.
Increased bid
Google recommended that I increase the bid on the keyword "group transport" and so I increased it slightly to 0.65c - a tiny increase of 5c means it will now appear on the first page.
"Shuttle service" and "conference venues" are still below the first page bids and so we will need to decide if we want to increase these bids, although the neccessary increases are quite high i.e. $1.50 and $1.73.
- Sandra
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