Friday, 17 May 2013

Day 10: Friday 17 May

Conversion tracking began yesterday. The tracking code has been placed into the page users see when they have filled out an online booking form.

Yesterday (16 May) we had one conversion.

The ad group is Students, and the keyword that enabled the ad is 'blunden'.

This indicates that the user was searching specifically for Blunden's website.

The Students ad is doing particularly well at this point with 35 clicks and a CTR of 1,52%.

- Sandra


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