Today we began running our campaign.
As of right now our ads have reaped 5,009 impressions and 28 clicks. Our CTR is 0.56%. This is half of what our goal for the entire campaign is.
Our "Church Groups" campaign has had the most impressions; 2,010, and 5 clicks.
The "National Arts Fest" campaign has had 1,570 impressions and 9 clicks.
This suggests that our "Church Group" campaign might not be as high quality in terms of keywords. It could possibly be too vague.
Interestingly, our "Students" campaign has had 6 clicks and only 306 impressions. It's CTR is therefore very high, at 1,96%. This is clearly a strong campaign.
Taking a look at the quality score for the keywords for the Student campaign, all are rated above 4/10 i.e. all have a relatively good quality score. Most of them have relevance rating and clickthrough expectancy ratings of average or above average.
On our first day we have spend $11.68 which is just under our budget for each weekday.
-Sandra
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