Keywords added and changed:
- Church group: added rent a trailer, changed church group to hire church group bus, changed rent a minibus to minibus hire minibus for outings, upped group transport to $0.65, changed luxury coaches to hire to coach rental.
- National Art Festival group: airport shuttle service (exact match) , grahamstown tax service (as a phrase match), changed "airport transfer" to airport transportation and from $1.14 to $1.56. The keyword "shuttle service" as a phrase match has 3 clicks but it's not showing on the first page rank.
- School group - As of Saturday 25 May 2013, this is the weakest group. All ads were not showing except school group travel. I tried salvaging it but all my attempted changes did not work. So I decided to leave this group unchanged.
Monitoring the conversion it seems as of today we have a conversion (1/click) of 2. See picture below for details.
Also as of analysing the adwords account we had 2 clicks today showing that usually weekend traffic and clicks is usually minimal. I am thinking of upping the budget from 12. to at least R25 as we are in the final leg of the race and what will it hurt to increase our daily budget. I have screen shot the total click for the duration of the campaign as of Saturday 25 May 2013. See below. And I have also screen shot the changes made of the 18 May 2013 at 02:50:41 PM to Friday 24 May 2013 at 09:56:21 PM
-Dilim
